PRO email marketing copywriting guide and best email provider on how to avoid getting spam ban

Table of Contents: 

1.)   Introduction to email marketing

2.)   Complete list on SPAM trigger words to avoid in email marketing

3.)   Best marketing practices to prevent getting your email into spam folders

4.)   Email marketing service provider that are best for anti spam preventions and high campaign deliver-ability’s

5.)   5 Best Software to prevent and stop spam emails for experts, professionals and businesses.

Disclosure: Empower your business or skills, there are always strategies for your growths and make the most outputs from my recommendations. (your privacy matters)

Introduction to email marketing

Email marketing is believe to be the most acceptable form of communications, many business owners and marketers prefer investing in email services because they can get huge ROI with the free or paid plans from this email software.

The best email marketing copywriting tips can give you the highest ROI by $38 for every $1 spent and the good news is that there are over 1.5 billion active Gmail users of which all of them can be your potential customers.

Complete list on SPAM trigger words to avoid in email marketing

1. List of SPAM trigger words for email Commerce

Buying judgments Clearance Order
Order status Orders shipped by shopper
Free membership Free money Free offer
Free preview Free priority mail Free quote
Free sample Free trial Free website

2. List of SPAM trigger words for email Greetings


3. List of SPAM trigger words for email Marketing

Click Click below Click here
Click to remove Direct email Direct marketing
Email harvest Email marketing Form
Increase sales Increase traffic Increase your sales
Internet market Internet marketing Marketing
Marketing solutions Mass email Member
Month trial offer More Internet Traffic Multi level marketing
Notspam One time mailing Online marketing
Open Opt in Performance
Removal instructions Sale Sales
Search engine listings Search engines Subscribe
The following form This isn’t junk This isn’t spam
Undisclosed recipient Unsubscribe Visit our website
We hate spam Web traffic Will not believe your eyes

4. List of SPAM trigger words for email Offers

Cannot be combined with any other offer Confidentially on all orders Deal
Financial freedom Gift certificate Giving away
Guarantee Have you been turned down? If only it were that easy
Important information regarding In accordance with laws Long distance phone offer
Mail in order form Message contains Name brand
Nigerian No age restrictions No catch
No claim forms No disappointment No experience
No gimmick No inventory No middleman
No obligation No purchase necessary No questions asked
No selling No strings attached No-obligation
Not intended Obligation Off shore
Offer Per day Per week
Priority mail Prize Prizes
Produced and sent out Reserves the right Shopping spree
Stuff on sale Terms and conditions The best rates
They’re just giving it away Trial unlimited
Unsolicited Vacation Vacation offers
Warranty We honor all Weekend getaway
What are you waiting for? Who really wins? Win
Winner Winning won
You are a winner! You have been selected You’re a Winner!

5. List of SPAM trigger words for email Calls-to-Actions

Get Give it away Print form signature
Print out and fax See for yourself Sign up free today
Certified Congratulations Drastically reduced
Fantastic deal For free Guaranteed
It’s effective Outstanding values Promise you
Real thing Risk free Satisfaction guaranteed

Best marketing practices to prevent getting your email into spam folders and get high deliver ability’s

1.)   Develop personalized list:

Have you ever thought of growing your email list to a million or over subscriber, as a marketer and influencer the urge to have a growing email list will be your target.

But acquiring email list from forums and marketplace where you can find thousands of potential customers at low rates can result to business fail because the recent General Data Protection Guarantee (GDPR) rollout state that it is illegal to purchase a list.

This is because you might fall in the hands of spammed like emails, inactive emails and un-monitored emails and According to Keap (formerly Infusionsoft), you can be fined up to $16,000 per incorrect email in regards with the CAN-SPAM act.

Which can result to your business been marked as a spam for sending unsolicited emails, high spam complaint and very low open rates.

A growing email list can be gotten from consistent marketing so deter from it now before it kills your brand.

Anymail Finder or Voila Norbert provides free trail and can help in getting targeted prospects verified contacts instead of buying dangerous list.

2.)   Your reputation matters:

As people receive emails on a daily basis indicating who you are and where you are from can help in building the engagements you are looking for.

Email processes to follow as a personal brand:

  • You need a Gravatar account with that your best email
  • Your email should be the same in other social media accounts
  • A rare updated picture for email, social media and Gravatar.

In addition with an email signature that should contain:

  • Your first and last name.
  • Your company name and link to it.
  • The physical mailing address of your company.

Email processes to follow as a business brand:

In addition with an email signature that should contain

3.)   Provide “Unsubscribe” option:

All international anti-spam laws requires you to provide an unsubscribe button no matter how useful and interesting you think your products or services may be. To avoid a great deal from been marked as a spam for reported spam complaints or even be fined for thousands of dollars.

An unsubscribe action should not take more than 10 business days, remember not to ask for other information’s apart from the un-subscriber email address, and not to place a charge but be sure to include a simple landing page like google forms or a short survey right after they have unsubscribed.

To keep your reputation you shouldn’t sell or transfer that same email to another mailing list, because they are simply not interested in your campaign and can easily detect a linked to the transferred mailing list.

4.)   Avoid SPAM trigger words:

Spam words are the biggest fight in sending email campaigns and they are usually triggered by over promising and offending words.

A great list of email provider that offers built in tool for detecting spam trigger words can be found in this article, ideally you can try this free tool ISnotSPAM – it’s basically score your emails and provide feedbacks on your email if its likely to be marked as spam by spam filters.

In addition:

  • Campaigns should be linked to high authority sites with reputable domains.
  • A balanced text and image campaign contents could be followed.
  • Your email size matters due to it’s load time so a 30 kb can do just fine

5.)   Misleading subject lines:A misleading subject line is not acceptable and must not be used as the CAN-SPAM act states that misleading someone with a subject line in order to convinced them in reading your emails which might not be valuable.

Over 50% of the world present users based on a research conducted by Litmus and Fluent have made it known that misleading subject lines have made them feel deceived, cheated and morally disturbed into opening a promotional or inrelevant emails by its subject lines.

Examples of misleading subject lines are:

  • I forget to share the last meeting session with you!:- This can be used as a way of tricking readers into booking or downloading a contents they never requested for.
  • I just want to remind if you still have…?:- This can be a very silly subject lines, since it will make a user feel like something is left to done or acquire.
  • Thanks for placing your order!:- This subject lines are used for commercial purposes only, if such subject line and the email content does not relate, it might be marked as spam
  • Did you receive this email?:– This is a disturbing form of email campaign because a user will feel he or she mixed a very important message but only to come across a promotional email.
  • You totally forgot to add this to your lists.:– This is a bad email intro as it is sounding as if you are recommending something for a reader that might not be of interest or be found valuable.

So do as much by only providing a well researched but engaging subject lines for your next campaign.

6.)   Invest in Reliable ESP:

Email Service Providers (ESP) are evaluated as senders based on the reputation of the Internet Protocol (IP) addresses and domains of their clients.

Let’s take for instance you normally don’t spam your email list as you legitimately send promotional’s email, but you send campaigns through an email marketing services that has been used for spamming, your email deliver-ability will be greatly affected since it is delivered through it’s server.

So in order to avoid been blacklisted as spam you need to invest in a email service provider that is vigilant about keeping their standards as always and with tight security measures to prevent deliver ability issues.

*The list recommended for you in this article are fully researched email services provider with good reputation that can help you fight SPAM banning.

7.)   Become email experts certified:

As the rise of SPAM emails continue to increase, as a marketer you need to invest time and resources in becoming spam ban free by becoming certified, a company called Return Path provide a certification.

So once they audit your email process and mailing practices you would get a sender score certified status that mark you as a spam free mailer which will guarantee that you have access to inbox most of the ISPs available. Since it is a must to get through spam filters in order to boost revenue going for the paid version would be of a great investments.

8.)   Your company or personal physical address is necessary:

A physical valid address will be a requirements from major high standard email service providers.

A physical address can help your target audience feel welcome to contact you for support and can mark you as not one of the faceless business or another random spam and it is legally required for you to include your valid physical address.

9.)   Monitor your outreach success:

The first process is to get an idea if your email has been successfully sent by your email service provider, log in to each seed account and verify whether the email was delivered successfully by your provider. Without verifying your email campaigns may results to low mailbox usage.

For spam filtering algorithms, email service provider will look at the gap between the active and inactive email subscriber accounts on your list.

In simple terms inactive email account means an account that hasn’t been used for long time appearing as a spammed accounts or an accounts that is hardly used.

Keep in mind that if you keep emailing inactive accounts or you are not getting campaigns delivered, it can be a red flag alerts.

To keep your reputation you would need to clear email accounts that haven’t had engagements at all with your campaigns or a subscriber that had a long time engagements.

If you still experience outreach problems despite following this tips, consult with your Email Marketing Service about how to resolve the problem.

10.)   Seek Whitelist tag from subscribers:

When you send a welcome email to a new subscriber, you should make a white list request, although your Email marketing service (EMS) asks general mailbox providers, such as Gmail and Yahoo Mail, outlook and many more to whitelist your domain or Internet Protocol (IP) address.

All of this action will make your readers keep getting your email, will help keep your reputation standard solid and your inbox delivery rates will be higher.

A list of white-list instructions that you can personalize are for free from Institute for Social Internet Public Policy.

11.)   Maintain consistent emails:

Emailing your list once every two or three months or when you feel like can reduce the connection compare to sending multiple emails daily.

It’s can be worst especially when your doesn’t recognize the from field simply don’t remember you. Even though they gave you permission to email them, they don’t remember doing it, so they think you are sending them spam.

So the best way is to maintain a steady flow of communication, rather than relying on infrequent, massive “blasts.

12.)   Use to a click worthy call to action buttons:

Spam filters analyze every of your campaign contents so there are no action buttons that are spared from getting scanned.

Using call to action buttons on your campaign can results to your subscribers taking an action you would want them to take.

In order to avoid getting marked as spam, It is usually better to use buttons with the links inside, when creating your links.

A button that indicate “Visit our Website” will pass anti-spam filters much better than if you write the link directly indicating visit on your newsletter.

Email marketing service provider that are best for anti spam prevention’s and high campaign deliver-ability’s

Many reviews you will read else where is how great a software is, it isn’t a new trend that all of this software provides almost the same marketing features  as a marketer what matters to me most is seeing that emails are getting to subscribers inbox and there are converting into happy paying clients, if this is you, here are the top pick so far according to their anti spam test, personal experience and the special anti spam features each of this provider offer.

Active campaign Anti Spam Review:

Active campaign runs a spam check for every campaign and automation email you create.

The Spam Check tool scans the content of your message and displays your results on both the campaign summary page and campaign settings page.

If active campaign spam check did not detect any spam issues with your content, you will see “Passed” with a green check mark.

If Spam Check did come across any issues with your content, you’ll be presented with a number score as well as a list of issues you may want to fix.

With the professional plan at $129/month, you are definitely going to maintain your domain reputation and be at your subscriber’s mail box, start with their 14-day free trail for this feature.

Start now and Upgrade as you Go!
Aweber Anti Spam Review:

Aweber Email deliverability is believed to be a serious business at AWeber.

Aweber Homepage Jacob Chikaike

To enjoy Aweber best possible deliver ability, you are expected to manage your email list and get the best from their integrated SpamAssassin™ scoring system into your account so that when a message is saved you see the score that SpamAssassin™ has assigned to it under the Drafts page.

You should understand that content filters “read” the subject and body of messages to determine whether they are likely to be spam and gives it a score which would indicate if it’s okay to send your emails.

Aweber Email Spam Checker w/ Jacob Chikaike

As popular as Aweber is, to be marked passed by spam filters and reap the reward of getting to your prospects mailbox get started with it’s pro plan right away.

Start now and Upgrade as you Go!
Benchmark Anti Spam Review:

Benchmark is another anti spam email provider that offer’s spam security, their Spam Check feature scans your email for content that can be filtered and marked as spam from your subscriber email provider.

This anti spam feature rates your email on a scale from 0 to 8, and the higher the score you get, believe me your emails are definitely going to be marked as spam or may end up in your subscriber spam folder.

By using their spam check, they can gauge the deliverability of your emails, and also make adjustments to any issues that can affect your domain reputation and your deliver ability negatively.

Benchmarket also offer a powerful feature known as the contact list cleaner, you can make use of this feature on your subscribers based on the last email open, interest or activities or if the user email address is marked as spam or inactive.

All of this anti spam features and more that Benchmarket provides can be best gotten with it’s Entreprise pricing of which you can talk to their sales team on your needs to get that, don’t forget there is also an pro plan which is $13/month.

Start now and Upgrade as you Go!
Kartra Anti Spam Review:

Kartra is a leading marketing that allows you to create and design emails with an editor; manage templates; personalize dynamically

It ensures you get the optimal inbox delivery by offering extensive services. which Includes opt-in management, bounce handling, unsubscribe processing, suppression lists, email preview, spam checking, link validation, and delivery monitoring.

Why Kratra is recommended by me is If you receive a complaint rate greater than 0.085% of all recipients (that’s 8 complaints about every 10,000 recipients) you will get a warning requesting an explanation and at the same time giving you advice.

The higher levels of complaints or bounce rates you get will result in your account being blocked or terminated, so you’ll need to contact support to receive advice in this case.

There take email security serious and ensure you deliver your best campaigns, so their Silver and Gold pricing plan is recommended for your next email, There is a 14-day trial period that allows you to test how positive your emails delivery are.

Start now and Upgrade as you Go!
Google workspace Anti Spam Review:

google workspace review with jacob chikaike

G suite Is a Productivity suite that offers email hosting, data backup and other online services that every Google users can use but with a more advance features if you purchase it’s suite plan.

G suite is mostly recommended by reviewers because it is a product from a tech giant and there believe it can be able to make use of the best internet services.

But there are no evidence that using this service can help with maintaining your anti spam reputation in fact your messages can be hidden or mostly marked as spam if it’s detect anything closer to it’s spam policy because providing the best spam filter to end users is it purpose and so it is likely you get marked and worst banned.

google workspace homepage review with jacob chikaike

I recommend you go for other recommended email providers that specialize in delivering advance anti spam protections like the one’s listed here, but if you wish to enjoy the other productive services offer by G suite like your own custom Gmail address, Google apps market place and extra storage then G suite should be your go for.

Start now and Upgrade as you Go!
Mail Jet Anti Spam Review:

Mailjet is an all-in-one solution to send, track and deliver both marketing and transactional emails.


Its cloud-based infrastructure is unique and highly scalable with a proprietary technology that optimizes email deliverability via an easy-to-use online drag-and-drop interface or via APIs that allow you or your developers to integrate its features within your online app or service, or its sophisticated SMTP relay.

mailjet sender score with jacob chikaike

Mailjets services will send your emails through all the major spam filters before sending to make sure that they pass the first test.

Then it will check your email domain reputation by scanning your IP addresses and any domain names used in your email.

mailjet dkim process with jacob chikaike

As you know there are many known blacklists in the emails we send or receive and if your reputation is at all compromised or flagged, you should get a notification before sending.

Mailjet does a great job by verifying that your email authentication, such as DKIM, DomainKeys, SenderID, and Sender Policy Framework, is set up properly (every providers requests this but most are already configured for you, if not you would be guided on how to).

mail jet -Reputation-Monitoring with jacob chikaike

In addition mailjets provide you with a spam score, To get high deliver ability regarding your design, copy, or domain reputation the basic and premuim version is best for you.

Start now and Upgrade as you Go!
Hubspot Anti Spam Review

Hubspot is best for lead scoring, email marketing, anti spam check, lead generation, lead nurturing, affiliate management, task management, membership site production and management, payments, event management.

hubspot email provider review with jacob chikaike

Hubspot is ideal for your best email deliver-ability as there provide advance security scans, Privacy and data protection at it’s best, you’ll get access to valuable contact insights like whether your subscriber Read, Skimmed, or Glanced your email, data on your opens and clicks, and the amount of time spent viewing your email so you can deliver personalized emails your recipients will accept and find valuable.

HubSpot-Email-Marketing-Analytics-Report with Jacob Chikaike

In addition, you can also find email experts who would help with optimizing your emails and linked domain in other to maintain your deliver-ability reputation and help your list converts to paying customers.

Hubspot expert directory review with jacob chikaike You can always start with a free trial but if all of these features is of concerned, To avoid being marked as spam and get right in to your prospects inbox, you can hop on their pro plan which is only $50 per month.

Start now and Upgrade as you Go!

*Now that we have come to the end of this list, if you need help with picking from the recommendations, you should consider it’s essential anti spam features and maybe pricing or make a comment to get my recommendation.

5 Best Free and paid Email Anti-spam Software for experts, professionals and businesses

As email is one of the thriving and ever growing means of communication, it is used for either good or bad intentions, as a professional or a business geek the need to protect ourselves from bad emails that would do us no good than destroy should be our top concerns.

Below are the top picks for you regardless of organization size or how good your email domain reputations are:

Mail Guard Review

Mail Guard is one of Australia’s leading technological innovators and the world’s foremost cloud web and email security service, providing protection against cyber security threats including malware, ransomware, spyware, phishing, spear phishing, viruses, spam and similar malicious scams to customers.


Their proactive and transparent approach to customers is what I believe as their unique selling points. Aiming for only first-call resolution, the support you speak to knows every product, meaning you don’t get pushed or call transfers.

Mailguard is best for sending timely and proactive communications to your organization as new threats break, and when you need support their team will be in touch immediately to help you manage the situation and to mitigate any impacts.

With my recent test I noticed their support typically replies within a minutes and really knows their products, in addition Benchmarking shows MailGuard is consistently between 2 hours and 48 hours ahead of the market in preventing fast-breaking security attacks. (time is important and I believe working with Mailguard would be great)

Start now and Upgrade as you Go!
Mimecast Review

Mimecast delivers cloud-based email management for Microsoft Exchange, including archiving, continuity and security, Mimecast can help minimizes risk and reduces cost and complexity, while providing total end-to-end control of your emails.


Mimecast is best in keeping you and your organization safe by checking websites at the time of click, while educating it’s users along the way. Mimecast defends against email attacks that use sender and domain spoofing or social engineering to cause a user into performing an action.

Start now and Upgrade as you Go!
Sonic Wall Review

Sonic wall is believe to be fighting the cyber-criminal industry for over 27 years (they definitely would have gotten great experience) defending small, medium-size businesses and enterprises.

Sonic wall home page w/ Jacob Chikaike

Backed by research from SonicWall Capture Labs, their award-winning, real-time breach detection and prevention solutions is believed to secure more than a million business and mobile networks and their emails, applications and data.

Sonic wall protect you against account takeovers, targeted phishing attacks, stop ransomware, zero-day malware propagation in the cloud, prevent sensitive data uploads and unauthorized data sharing, to mention a few.

Start now and Upgrade as you Go!
Barracuda Review

Barracuda provides cloud-connected security and storage solutions that simplify IT. These powerful, easy-to-use and affordable solutions are trusted by more than 150,000 organizations worldwide and are delivered in appliance, virtual appliance, cloud and hybrid deployments.

Barracuda Network homepage w/ Jacob Chikaike

It’s AI-based protection protect you from spear phishing, account takeover, business email compromise, and gives you all-in-one email security, backup, and archiving service and solutions for data retention, compliance, Locate, migrate, and e-discovery.

You can talk to a sales person at Barracuda to put you through on the best security service today

Start now and Upgrade as you Go!
Zix Review

Zix is a leader in email data protection. Zix offers industry-leading email encryption, a unique email DLP solution and an innovative email BYOD solution to meet your company’s data protection and compliance needs.


Zix provides it’s email security by needs and by industry. You can leverage their machine-learning techniques & live 24/7 threat analysts.

In addition there provide a secure, automated cloud-to-cloud backup with unlimited data retention for Microsoft 365, Google Workspace, Dropbox, Box.

Start now and Upgrade as you Go!

Conclusion: As an email marketer your top priority is to get right in to your prospects mail box, if this is what keeps you up at night.

I hope you find this article incredibly helpful, you can level up your email marketing and pivot in these uncertain time by reaching out to me via the contact details, don’t forget to say your thoughts below.

Published by Jacob Chikaike

Jacob Chikaike is a B2B content strategist and marketing copywriter. Join Jacob and other professionals here, on

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